Getting the most from your shoot
In today's digital landscape, having multiple channels is essential for reaching a wider audience. We understand that each of those platforms requires a different approach.
We maximise the video content we shoot with you by creating tailored content for each platform, from just one shoot.
Case study - West Herts College
The brief was to capture the joy and celebration of the West Herts College graduation day 2025, with multiple different digital platforms in mind - Website, LinkedIn, Instagram and TikTok.
Website & LinkedIn
The main attraction, with all the bells and whistles. Longer videos give the greatest emotional impact, providing a deeper narrative of the day. It was important to capture the graduates' journey through the day with the most motivational moments from the ceremony speeches. Delivered in 16:9.
Condensed versions of the main video for social media are essential. It was important to include as much of the motivational speech and key moments, but in a much smaller package suitable for audiences on Instagram. Delivered in 1:1 format.
TikTok & Instagram Reels
My focus was to capture three different students and their graduation experience - West Herts were keen to get their insight in to their studies and future plans by asking them questions in a quick interview before and after the ceremony. These videos were targeted at current and potential students on platforms that younger audiences are more likely to use. Delivered in 9:16 format.
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